The growing role of the private sector in
healthcare delivery, the shift to NHS Foundation
Trusts
and the introduction of Payment by Results means
that patient choice is an increasingly important aspect of
healthcare today.
In this competitive climate, healthcare providers need to know what
their patients, their carers and relatives, and local GPs think of
their services and determine what healthcare decisions they are
likely to make. Commissioners will also want to know the
preferences of their local population before making informed
decisions on which providers to contract with.
Together with our colleagues in Mott MacDonald’s
market research
unit›, HLSP offers providers and commissioners customised market
research and marketing advice to inform strategy development,
service planning, quality improvement and improved patient
satisfaction. We can employ techniques such as focus groups,
patient journey tracking, workshops, attitudinal, behavioural and
segmentation surveys, patient panels and mystery shoppers to
examine all aspects of service delivery and assist in designing
improvements.
